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BRANDING & WEBSITE

Rooted Ocean

Client Rooted Ocean
Sector Outdoor Equipment
Work Branding & Website Design
This is one of those projects that grabbed us immediately. Rooted Ocean are are a company selling top notch outdoor equipment. Producing small batches of hand-made gear, they're focused on sustainability and what more... they're tucked away beautifully on the North Cornish coast.
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THE PROJECT
When we were first introduced to Rooted Ocean, they were using a self-built Wix website but had encountered limitations. Their aspirations we're also set far higher.
Lee at Rooted Ocean had built an amazing foundation for his business, with sustainability playing a key role in everything they do. They had reached a point in time where the current branding and website were severely holding them back. We understood his vision for the business and after many coffees, a plan was hatched.
With an excellent design brief, we managed to create a logo that fits with the mindset of Rooted Ocean. A strong bold font, a degrees sign to signify their outdoor heritage and an icon that touched upon a circular economy. We created an icon pack to use for different areas of the website and social media, that ties in seamlessly with the logo.
The website needed to continue this theme and land nicely with the demographic. The brief was to make a largely visual, e-commerce site with clear messages. Implementing their new brand colours and strong imagery, the result is a site that sits perfectly within the industry.
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PRIMARY GOAL

Create a new feel to the branding that better represents the Rooted Ocean ethic & build a website that will fit side by side with other huge players in the industry.

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Final Thoughts.
Final Thoughts.
Everything now feels right at Rooted Ocean. They continue to work to the highest standard, producing some of the best gear you'll ever get your hands on. Support a local company doing it right.