When we were first introduced to Rooted Ocean, they were using a self-built Wix website but had encountered limitations — a similar story with the brand identity, it was holding them back. With an excellent design brief, Capsule managed to create a logo that fits with the mindset of Rooted Ocean. A strong bold font, a degrees sign to signify their outdoor heritage and an icon that touched upon a circular economy. The website needed to continue this theme and land nicely with the demographic. The brief was to make a largely visual, e-commerce site with clear messages. Implementing their new brand colours and strong imagery, the result is a site that sits perfectly within the industry.