BRANDING & WEBSITE
Sweaty Soul
Sweaty Soul Studio are a hugely successful Yoga Studio, based in Ireland, with an excellent social media following. The branding and website have always taken a back seat whilst the rest of the business flourished. Fast forward to lockdown and a new strategy was needed. We we're tasked with taking them online.
THE PROJECT
Develop a new logo and website to push an already established and successful company, on to become one of the most intuitive and attractive lifestyle brands.
Sweaty Soul Studio has been the lifetime dream and creation of Molly Mckeever, a highly trained and well-thought of Yoga instructor from Ireland. Having developed an excellent brand and physical studio, the business was going from strength to strength. Shortly before Covid, Molly had the vision of taking everything online and the lockdown measures simply made that jump a whole lot easier.
Using Molly's guidance of a new online identity, Sweaty Soul Living was formed alongside a new attractive, contemporary logo and icon. The website needed to appeal to both men and women and create a welcoming, warming platform for users. Subscribers have access to a full range of workouts and community systems, that are locked away behind an intuitive membership platform.
PRIMARY GOAL
Develop an online workout platform for users to continue their relationship with Sweaty Soul Studio, all under a modern and clean new logo.
Final Thoughts.
Final Thoughts.
With over 100 sign-ups in the first day, the website is thriving. With on-going site development and added functionality all the time, expect to see Sweaty Soul Living up there as one of the biggest in the industry.
