Copywriting is the art of words. If done well, it will tie all aspects of your marketing plan together. It is the most important factor in turning website viewers, blog readers or social media scrollers into lifelong customers. Effective copywriting online (and offline) will go a long way in enhancing consumer faith in your product or service, and will provide reassurance that it’s the one for them. How? By nurturing enough trust, engagement, and understanding of what it is they’re purchasing and why they’re purchasing it for a customer to reach for their wallet.
Have you found that your website or social media adverts are underperforming? What you thought was a perfectly designed website is struggling to gain any enquiries or sales? Professional copywriting will result in more clicks, more traffic and more conversions.
If you can encourage viewers to read your content, keep them reading, and then relate it to their wants or needs, then you may just give them a reason to act. Bad grammar, spelling mistakes or dull content is a primary reason in the potential loss of a customer’s interest.
Our senior copywriter has over 20 years’ experience of copywriting, writing for global publications and businesses, as well as editing a globally distributed print magazine, overseeing sub-editors and copywriters of his own. He can form concise and friendly copy that will chime with your customer base, encourage purchases, and add credibility to your brand.
We can work from online content, hand-written notes, or verbally to understand your requirements. Whether it’s proof-reading or copywriting, speak to us today for a free consultation.